Branded influencer content partnerships are key to marketers’ playbook

Branded influencer content partnerships are key to marketers’ playbook

With media spend on the global influencer market expected to approach $6 billion this year, a new research report has been released by Snapchat and MCN. 

It revealed how content creators and brand-sponsored content could push the industry even further. 

The study called “Unleashing Influence: A Marketer’s Guide to Influencer Success” explored users’ perceptions and preferences across five countries including Australia, France, Saudi Arabia (ksa), The United States of America (USA), and the United Kingdom (uk).

The inclusive group of participants in the study, from different generations and diverse demographics, shared thoughts on influencers and how they feel about brands sponsoring influencer content on social media.

Rasha El Ghoussaini, Head of Agency, Snap Inc. mena, said: “Snapchat offers creators a space where they can grow a community and build businesses while being their true genuine selves. Authenticity drives brand trust and consideration and creators at all stages come to Snapchat because they are seeking environments that allow them to build real connections with their communities,” 

“Snapchat is that special place where people stay connected with those who matter the most to them on a daily basis from family to friends and their favourite creators, and we see that with users in the gcc, Snapchat