RTA transforms Umm Ramool and Al Barsha Customer Happiness Centres into hybrid models

RTA transforms Umm Ramool and Al Barsha Customer Happiness Centres into hybrid models

 
Dubai’s Roads and Transport Authority (rta) has embarked on Phase II of Upgrading Customer Happiness Centres Development Project. This phase involves converting Umm Ramool and Al Barsha Centres into hybrid centres. The move is part of RTA’s master plan to enhance its electronic and digital service offering in line with the uae's Digital Government Strategy, Dubai Government's “360 Services” vision, and the government's drive to reduce the number of physical centres. The two centres will offer dual services accessible to customers via smart devices without human intervention, as well as through service advisors. The project is slated for completion this September.
His Excellency Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors, RTA said, “RTA is committed to offering services through smart digital channels in line with the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, Ruler of Dubai, and His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council, to transform Dubai into the world's smartest city and the best city for living. The overall objective is to deliver services that surpass customer expectations.”
Conversion Strategy
“The transformation of